First and foremost, this book deserves praise for its well thought out construction; eight different letter choices, sixteen different covers, four different directions in cover combinations, a variety of paper choices and rotating content. The navigation and other features have been kept simple and straightforward to make the strong concept talk. Despite this complexity, it still feels balanced because all of it is submitted to a strong concept of order. At first sight, this catalogue may seem pretentious in its diversity and “hard to get” concept, but once you discover its clever and intentional rhythm the catalogue is unquestionably direct and serene in its design choices.
First and foremost, this book deserves praise for its well thought out construction; eight different letter choices, sixteen different covers, four different directions in cover combinations, a variety of paper choices and rotating content. The navigation and other features have been kept simple and straightforward to make the strong concept talk. Despite this complexity, it still feels balanced because all of it is submitted to a strong concept of order. At first sight, this catalogue may seem pretentious in its diversity and “hard to get” concept, but once you discover its clever and intentional rhythm the catalogue is unquestionably direct and serene in its design choices.