Chaos and dynamic spread through every page, whipping content all around. Neon green, black, and white shout out from the book and pull you in it, giving it an atmosphere that takes you back to last Saturday’s night out. Everything is playful and this clusterfuck of design keeps engagement high, as predicting what you might see on the next page is impossible, repeating unexpectedness.
However, on closer inspection the chaos only works because it adheres to the meticulous gridwork beneath, giving control and clarity to the loud content. The type detail especially stood out to us, where various typefaces come together with images upon images, with the page layout almost looking like collage work.
If books made sounds, ‘Melkweg’ would be banging.
Chaos and dynamic spread through every page, whipping content all around. Neon green, black, and white shout out from the book and pull you in it, giving it an atmosphere that takes you back to last Saturday’s night out. Everything is playful and this clusterfuck of design keeps engagement high, as predicting what you might see on the next page is impossible, repeating unexpectedness.
However, on closer inspection the chaos only works because it adheres to the meticulous gridwork beneath, giving control and clarity to the loud content. The type detail especially stood out to us, where various typefaces come together with images upon images, with the page layout almost looking like collage work.
If books made sounds, ‘Melkweg’ would be banging.