It’s lovely. It’s gorgeous. Beautiful, beautiful book. That’s rare. I need to get it.
A publication that is so good it is given unanimous praise, even in a jury as critical as ours. And yet, this is precisely why it is so important to explain how The Plant Collection impresses.
Simplicity. Simplicity that brings along not a lack of complexity, but an absolute reduction of form to the very core of what the book (and the reader) needs. The publication opens up in stages. On the cover we immediately see the subject matter – a plant in a space. A plain, greyscale shot of something we always passed by, ignored, which now, finally, gets the spotlight. Next, the publication is bound the way that what it represents would be – in a protective folder (two flaps enclosing the book) which reveals more plants and more hints of what the space is. Moreover, the layout itself reminds of a museal album: the reader is clearly in a museum. The content harmonises with the design beautifully, in a humble yet sophisticated manner. By the time the reader reaches the text, he is aptly primed to appreciate Meijer’s fascinating research on the plants in Stedelijk Museum Amsterdam.
It’s lovely. It’s gorgeous. Beautiful, beautiful book. That’s rare. I need to get it.
A publication that is so good it is given unanimous praise, even in a jury as critical as ours. And yet, this is precisely why it is so important to explain how The Plant Collection impresses.
Simplicity. Simplicity that brings along not a lack of complexity, but an absolute reduction of form to the very core of what the book (and the reader) needs. The publication opens up in stages. On the cover we immediately see the subject matter – a plant in a space. A plain, greyscale shot of something we always passed by, ignored, which now, finally, gets the spotlight. Next, the publication is bound the way that what it represents would be – in a protective folder (two flaps enclosing the book) which reveals more plants and more hints of what the space is. Moreover, the layout itself reminds of a museal album: the reader is clearly in a museum. The content harmonises with the design beautifully, in a humble yet sophisticated manner. By the time the reader reaches the text, he is aptly primed to appreciate Meijer’s fascinating research on the plants in Stedelijk Museum Amsterdam.