Neither a wave nor a particle, absent from the visible light spectrum and yet omnipresent on the cover of this book. Unofficially, pink doesn’t exist. Roll up the rainbow into a colour wheel and there will be a gap between red and violet where the grandeur of wavelengths we can’t observe lay hidden. Our brain simply tricks us into perceiving them as pink — at least that’s what the scientific community tell us.
To be introduced to Findings on Light with this colour is a cheeky statement. One of the many surprises Studio Joost Grootens allows us to discover. While the average book containing scientific material looks hopelessly conservative, we as ‘the next generation of designers’ were excited to find this one amongst the submissions. Impressed by the way some of the most ungenerous content (like graphs, technical data, snap-shot images, etc.) was handled in order to show readers the fascinating relations between art and science, the result invites designers and scientists to reflect more often on collaborations with disciplines unlike our own.
From beginning to end this books gives the impression of complexity and naturally asks for complex solutions. The handling of typography and grid is diverse, which results in attractive, sometimes unusual, interactions between image and text. Neither scientific nor artistic content seems more important than the other. For a book that will be read by both audiences this could have been a major deal breaker. This book is presented by letting the content come forth instead of blending it in the background, which sometimes means the book feels raw and as-is.
Collaborations like these show that stereotypical design expectations can be beaten and we shouldn’t hesitate to encourage the symbioses between contrasting disciplines.
Neither a wave nor a particle, absent from the visible light spectrum and yet omnipresent on the cover of this book. Unofficially, pink doesn’t exist. Roll up the rainbow into a colour wheel and there will be a gap between red and violet where the grandeur of wavelengths we can’t observe lay hidden. Our brain simply tricks us into perceiving them as pink — at least that’s what the scientific community tell us.
To be introduced to Findings on Light with this colour is a cheeky statement. One of the many surprises Studio Joost Grootens allows us to discover. While the average book containing scientific material looks hopelessly conservative, we as ‘the next generation of designers’ were excited to find this one amongst the submissions. Impressed by the way some of the most ungenerous content (like graphs, technical data, snap-shot images, etc.) was handled in order to show readers the fascinating relations between art and science, the result invites designers and scientists to reflect more often on collaborations with disciplines unlike our own.
From beginning to end this books gives the impression of complexity and naturally asks for complex solutions. The handling of typography and grid is diverse, which results in attractive, sometimes unusual, interactions between image and text. Neither scientific nor artistic content seems more important than the other. For a book that will be read by both audiences this could have been a major deal breaker. This book is presented by letting the content come forth instead of blending it in the background, which sometimes means the book feels raw and as-is.
Collaborations like these show that stereotypical design expectations can be beaten and we shouldn’t hesitate to encourage the symbioses between contrasting disciplines.